Kompass Markt- und Kommunikationsforschung GmbH • Obere Dorngartenstrasse 5 • 36251 Bad Hersfeld • Phone.: +49 (0)6621 / 79 94 76 3 • E-Mail: info@kompass-gmbh.de
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Montag, 21. Mai 2012 - 12:16 Uhr
Quantitative data primarily serves to observe, control or analyse fundamental market structures or to examine existing consumer behaviour. Quantitative research confirms the status quo and shows developments of the more Quantitative surveys in our service spectrum primarily serve to widen and validate qualitative findings, or to identify types that form the basis for segment-specific marketing strategies. ● Quota samples ● Fully-structured interviews ● Multivariate analysis techniques
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