Qualitative research serves the development, planning and conception of concepts
and propositions for specific brands and target groups.

Qualitative research builds on the status quo and develops the future on the
basis of this.

Focus group discussions
 ● Mini groups
 ● Paired interviews
 ● Creative groups
 ● Extended creativity groups
 ● Peer groups
 ● Family groups
 ● Interviews & groups with children and teenagers

Workshops
 ● Workshops to generate insights
 ● Product and concept development workshops

One-on-one techniques
 ● In-depth explorations
 ● Directed interviews
 ● POS interviews
 ● Telephone interviews

 ● In-vivo observations

 ● Lab tests