KOMPASS stands for 20 years of experience in various fields of strategic,
psychological market and communication research:
●Accompanying of strategic product and brand development
●Brand core analyses
●Positioning studies
●Concept development and assessment for brands, products and communication
●Customer satisfaction studies
●Usage & attitude studies
●Image surveys
●Market and consumer segmentations
●Lifestyle and trend analyses
●Basic psychological research
●Specific designs, developed and validated for the out-of-home market