The KOMPASS Vision Workshop identifies, specifies and evaluates new strategic routes
and concepts for brands.

In an interactive forum for marketing experts and target groups that is concentrated in time
and content, a targeted dynamic process lays the foundations for turning brand visions into
a concrete work platform for marketing and agency.

KinderKOMPASS gives you insights into the world of children’s thoughts and actions
in consumption contexts.

Creative and playful techniques for motivation and exploration, as well as the inclusion
of mothers/parents or peers – depending on stage of development – allow a holistic and
deeper understanding of the ways of thinking and orientations of 4-12 year-old "young
consumers" and their influence on purchase decisions in the family.

KinderKompass is particularly suitable for generating child-oriented product ideas in the
confectionery, beverage and dairy sectors.

KOMPASS Trade develops concepts for staging and communicating brands at the POS.

The complex web of relations between manufacturer, trade and consumer at the POS is
made transparent by observing purchase behaviour and by analysing purchase decisions
in a pragmatic and experience-oriented way. Attention focuses here on understanding
consumers’ needs, orientations, selection criteria and acceptance patterns.